Sublime

It speaks to the fact that as individuals, we’re all expected to perform at the same scale as major brands. We're supposed to have monetizable output at all times. We can't have hobbies that are meaningless. Everything we do has to be a product.

You can't even express an interest in a particular social cultural landscape without somebody asking you ... See more

Today we associate the label form with major record labels and their legacy of rent-seeking, corporate sterilization, and shady accounting. But projects like the Wide Awakes are distinct from the 20th century labels we’re used to.

While 20th century labels exist to maximize profits, a project like the Wide Awakes exists to promote ideas.

While 20th c... See more

Somewhere between the late 2000’s aggregator sites and the contemporary For You Page, we lost our ability to curate the web. Worse still, we’ve outsourced our discovery to corporate algorithms. Most of us did it in exchange for an endless content feed.

The proliferation of “-core” style nicknames reminds me of what Kaitlyn Tiffany described as a staple of digital life, dating back to MySpace, Tumblr, and BuzzFeed quizzes: the urge to identify with esoteric aesthetic subcultures such as “cottagecore” and “romantic academia” and “pastel goth” because you want to locate your niche and belong somewhe... See more