Sublime

Then, how do you connect the right consumer to the right expert? How do you make sure you have enough of these experts available online? How do you ensure that customers would have someone to talk to when they wanted? I would break down the problem, and then get intimidated about it.

Over time, companies typically layer on additional lanes (e.g. Thumbtack adding performance marketing on top of SEO) as they reach diminishing returns on their early growth channels, but in almost every case companies start with just one successful lane.

Creators as influencers want to know how to spark and grow engagement as well as how to get paid for their efforts. The most successful also wonder how to scale themselves and not be relegated to being paid arithmetically — i.e. paid by the hour or one-off projects/tasks.

experimentation is at the heart of growth: a willingness to test and iterate on the path to transformation cc @FU_joehudson @artofaccomp https://t.co/1XqLUzKLCS