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Anthony Pompliano • Writing for Leverage, Teenage Billionaires, The Problem with Mainstream Media, and More - David Perell on Off the Chain, Hosted By Anthony Pompliano • Podcast Notes
By optimizing for clarity, you minimize the cognitive load for prospects, which frees up their mental bandwidth to make the conversion decision. The goal of clarity is to minimize cognitive load. Once you’ve optimized for clarity, you can layer on other persuasion techniques to make even greater improvement.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
The true test of whether a note you’ve created is discoverable is whether you can get the gist of it at a glance.
Tiago Forte • Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
Which Problem Do I Want?
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
“Those who know that they are profound strive for clarity. Those who would like to seem profound to the crowd strive for obscurity.” —Nietzsche
Zach Obront • The Scribe Method: The Best Way to Write and Publish Your Non-Fiction Book
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
Clear writing is the logical arrangement of thought; a scientist who thinks clearly can write as well as the best writer.
William Zinsser • Writing to Learn: How to Write - and Think - Clearly About Any Subject at All
The meaning of a thought, insight, or memory often isn’t immediately clear. We need to write them down, revisit them, and view them from a different perspective in order to digest what they mean to us.