Sublime

When onboarding is designed correctly, it increases the likelihood of successful adoption, and can drive major growth and retention for your product.

This is the classic social media chicken-and-egg cold start problem. Every Silicon Valley PM has likely heard the stories about how Twitter and Facebook's critical keystone metrics were similar: get a user to follow some minimum number of accounts. Achieve that and those users turn into WAUs, or even better, DAUs. Users failing to follow enough acc... See more

Friends With Benefits is a new type of cultural institution driving the adoption of emerging tech. Forged on the internet, FWB is a group of 5,500+ global members with a combined, cross-channel audience of 100K+ cultural producers, emerging tech builders, and early adopters. We partner with infrastructure companies, consumer brands, protocols, and ... See more

We're playing with a new kind of internet club — communities of practice where we make and explore things together.

In each club we work async in Spaces, explore and chat about each other's work, and share updates with a group digest.

An Essay on Creator Led Brands. I think over the past 3-4 years there’s been a massive up-tick in these creator led brands, and as many individuals in the audience see the growth, lessons and learnings of someone else, they get inspired to start their own. I’m all for people having a go at things, but I think this can sometimes be problematic, an... See more

I initially did this solely for monetary gain. But then when I started getting deeper into it, I found community. I met real dope people that were really there for me. I found newer forms of creativity that I didn't even think I had. I feel like being a community leader is a creative to a great extent as well. And that changed my whole outlook on w... See more