Sublime

What’s the best path into a web3 gig?

Every product needs a solid activation experience. Done well, they can mean hugely successful conversion from discovery to sign-up for your app. Here's a breakdown of Duolingo's legendarily strong activation experience. Complete activation experience breakdown in 🧵👇

Incubated by SongCamp, the project saw this decentralized cohort of 77 artists embark on a wild Web3 experiment: What would it look like to collectively create music, artwork, tokenomics, lore, a novel distribution mechanic, a website, and custom smart contracts within an intense eight-week timeframe? What would it be like to lean into chaos?

How Do You Consistently...

networks are heat-seeking missiles for value. Provide the value, and the network is there.

A single Figma file shared with a simple link: no wait list, invite code, or moderator.

For social, culture, and art DAOs, go-to-market means building a community with a specific purpose — sometimes even starting as a text chat between friends — and growing it organically by finding other people who believe in that same purpose.

One of the challenges with both community and top-tier education is that it’s really hard to scale. There’s something called “evaporative cooling,” which is when the quality of the people and interactions in a community decreases as more people join. On Deck has one of the most credible approaches to solving this challenge of any I’ve seen.