Sublime

Gary Loveman, the former CEO of Caesars Entertainment and an early advocate for running experiments in the hotel and casino business, recognized that adding controls doesn’t come naturally to people. In an interview with MIT Technology Review, he explained: Let’s say that one of our properties had lower revenues than they’d like, and they think the

Only one third of the ideas tested at Microsoft improved the metric(s) they were designed to improve (Kohavi, Crook and Longbotham 2009). Success is even harder to find in well-optimized domains like Bing and Google, whereby some measures’ success rate is about 10–20% (Manzi 2012).

history doesn’t construct controlled experiments for you, but there are lots of historical events that are more or less paired, and it’s possible to compare how the media deal with them. So we’ve examined media coverage of atrocities committed by enemy states and compared it to coverage of atrocities which were roughly on the same scale, but for wh

Google is doing on a rough order of ten thousand experiments a year.” Some of these experiments are highly visible—occasionally involving rolling out a whole new product line. But most are barely noticeable: moving the placement of a logo by a few pixels, or slightly permuting the background color on an advertisement, and then seeing what effect th

Some scholars feel descriptions of this well-known and remarkable effect, which was discovered in the context of research conducted at the Hawthorne Western Electric plant, turned out to be fictional.