Sublime
An inspiration engine for ideas
Home - Aaron Shapiro
aaron.mn
I think the secret to working with existing brands is to help them find their intrinsic story. And then amplify the stories for new generations to share. Brands have become the best device for perpetuating mythic archetypes.
Debbie Millman • Brand Thinking and Other Noble Pursuits
Design books for non-designers
stripe.press
His life’s work is devoted to helping experts build better businesses.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
the image maker of the future will probably be the person who has the most highly sought-after taste and always gets it right.
Claire Koron Elat • The New American Dream Is Sponsored by Meta: ANA VIKTORIA DZINIC
invented the nearly indestructible Tyvek envelope.
Amy Whitaker • Art Thinking: How to Carve Out Creative Space in a World of Schedules, Budgets, and Bosses
I don't know if I'm ever going to get rich doing this but I am going to keep making things that I want to exist, in a way that seems fun and to a level of quality and style that I myself like and trust that the score will take care of itself
I think this is when, for me, branding became about recognition and attachment. Now, I think that brands are a reflection of one’s personal compass.