Sublime
An inspiration engine for ideas
Do I wish I had thought of it myself? 3 Is it unique? 4 Does it fit the strategy to perfection? 5 Could it be used for 30 years?
David Ogilvy • Ogilvy on Advertising
“When I program an event, I’m really looking for three anchor speakers. Speakers I can build the entire event around,” says event organizer Carol Walden. “I need one at the beginning, one at the end, and one somewhere in the middle,” she adds as we chat on the phone.
Michael Port • The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required
DO YOUR HOMEWORK
David Ogilvy • Ogilvy on Advertising
Top producers shouldn’t be attempting to become managers to increase their pay and status.
David H. Maister • Managing the Professional Service Firm
You might even take someone along to client meetings, writing down all the smart things you say. You’ll be smartest when you are in front of a client, totally engaged in solving their problem.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
‘Search the parks in all your cities You’ll find no statues of committees.’
David Ogilvy • Ogilvy on Advertising
David Ogilvy may have warned his people that ‘the consumer is not a moron, she is your wife’.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
DAVID LAWSON
@davidlawson