Sublime
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Advice on getting a job in advertising from David Trott, with a special focus on the importance of positioning your work in a portfolio for success in the industry.
Link“Talent hits a target no one else can hit. Genius hits a target no one else can see.”
Dave Trott • START WHERE OTHERS STOP - Dave Trott's Blog
Instead of assigning a project to one creative group, he had a habit of putting several groups in competition. It was enough, he once said, ‘to send strong men staggering to buy a goat farm.’
David Ogilvy • Ogilvy on Advertising
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p
Promote from within or hire from outside? ‘Mr. Morgan buys his partners,’ said Andrew Carnegie; ‘I grow mine.’
David Ogilvy • Ogilvy on Advertising
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, th... See more