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"Write in a way that comes naturally," "Revise and rewrite," "Do not explain too much," and the rest; above all, the cleansing, clarion "Be clear."
William Strunk JR. and E.B. White • The Elements of Style, Fourth Edition

writer make all sentences short or avoid all detail and treat subjects only in outline, but that every word tell.
William Strunk JR. and E.B. White • The Elements of Style, Fourth Edition
- Form the possessive singular of nouns by adding 's.
William Strunk JR. and E.B. White • The Elements of Style, Fourth Edition
do not use periods for commas.
William Strunk JR. and E.B. White • The Elements of Style, Fourth Edition
E. B. White makes the case cogently in The Elements of Style, a book every writer should read once a year, when he suggests trying to rearrange any phrase that has survived for a century
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the
William Strunk JR. and E.B. White • The Elements of Style, Fourth Edition
E. B. White makes the case cogently in The Elements of Style, a book every writer should read once a year, when he suggests trying to rearrange any phrase that has survived for a century