Sublime
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So we must design our machines on the assumption that people will make errors.
Donald A. Norman • The Design of Everyday Things
poor navigation and not directing visitors
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
The time it takes to make a decision increases as the number of alternatives increases.
Kritina Holden • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
industrial designers emphasizing form and material, interactive designers emphasizing understandability and usability, and experience designers emphasizing the emotional impact.
Donald A. Norman • The Design of Everyday Things
Designing is not a profession but an attitude. — László Moholy-Nagy1
Alice Rawsthorn • Hello World: Where Design Meets Life
The Elements of User Experience: User-Centered Design for the Web (New Riders Press, 2002), an excellent book by Jesse James Garrett.
Ziv Yaar • User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
Reference information
Julie Dirksen • Design for How People Learn (Voices That Matter)
A well-designed product isn’t well designed if the process needed to manufacture it is unrealistic or uneconomical.