Sublime
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The Elements of User Experience: User-Centered Design for the Web (New Riders Press, 2002), an excellent book by Jesse James Garrett.
Ziv Yaar • User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
A tendency to assume that a system that works at one scale will also work at a smaller or larger scale.1
Kritina Holden • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
Two of the most important characteristics of good design are discoverability and understanding.
Donald A. Norman • The Design of Everyday Things
Dieter Rams - Wikipedia
Usability describes the ease with which the user of the product can understand how it works and how to get it to perform.
Don Norman • Emotional Design: Why We Love (or Hate) Everyday Things
Check your images and Web sites with www.vischeck.com or colorfilter.wickline.org to see how they will look to someone who is color-blind.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
Graphic Standards Manual to maintain consistency in their communications. Although these tools can allow the organization to decentralize design work, they can often be too restrictive, especially when the graphic standards they maintain don’t follow tested conversion principles.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Scenario context—