Sublime

It will encourage you to segment Visitors, their behavior, and Outcomes. You’ll realize the limits of a pure Clickstream strategy, and you’ll be forced to expand beyond just Google Analytics, Omniture, or Coremetrics and execute a true Multiplicity strategy.

There are so many new, large data sources becoming available that nobody is up to speed on all of them. There may be only a few people in a given industry who

This approach to source analyses has lead to some interesting and unconventional data sources that held valuable business information, including mainframe log files, a backend scanning equipment data base, and individual worker spreadsheets.

sufficiency models”—defined as all the information needed to manage the business in seven key domains—are included in two major decision environments. One, called the Decision Cockpit, is present on over fifty thousand desktops at P&G. Another environment, called the Business Sphere, is used for management decision making in groups, and feature

While many organizations still leverage data marts heavily, leading organizations now see value in combining the various database systems into one big system called an Enterprise Data Warehouse (EDW).