Sublime
An inspiration engine for ideas
It will encourage you to segment Visitors, their behavior, and Outcomes. You’ll realize the limits of a pure Clickstream strategy, and you’ll be forced to expand beyond just Google Analytics, Omniture, or Coremetrics and execute a true Multiplicity strategy.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
There are so many new, large data sources becoming available that nobody is up to speed on all of them. There may be only a few people in a given industry who
Bill Franks • Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics (Wiley and SAS Business Series)
This approach to source analyses has lead to some interesting and unconventional data sources that held valuable business information, including mainframe log files, a backend scanning equipment data base, and individual worker spreadsheets.
Steve Williams • The Profit Impact of Business Intelligence
sufficiency models”—defined as all the information needed to manage the business in seven key domains—are included in two major decision environments. One, called the Decision Cockpit, is present on over fifty thousand desktops at P&G. Another environment, called the Business Sphere, is used for management decision making in groups, and feature
... See moreThomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
Insights
Paul • 1 card
Future of Knowledge Work
Indy Neogy • 4 cards
knowledge portals
Agalia Tan • 13 cards
While many organizations still leverage data marts heavily, leading organizations now see value in combining the various database systems into one big system called an Enterprise Data Warehouse (EDW).