Sublime

Walter Lippmann, for example, wrote in 1920: “There can be no liberty for a community which lacks the means by which to detect lies.”

That was Walter Lippmann’s point of view, for example, to mention probably the dean of American journalists—he referred to the population as a “bewildered herd”: we have to protect ourselves from “the rage and trampling of the bewildered herd.” And the way you do it, Lippmann said, is by what he called the “manufacture of consent”—if you don’t do i

Two of Lippmann’s ideas were particularly significant as Bernays crafted the job of the “public relations counsel.” The first of these was Lippmann’s argument that people’s view of reality was guided by the “pictures in their heads.” Living within the cocoons of their personal lives, and with minimal direct access to the outer world, most people’s

“It is hardly an exaggeration to say that the progressive mind was characteristically a journalistic mind,” the historian Richard Hofstadter observed, “and that its characteristic contribution was that of the socially responsible reporter-reformer.”