Sublime

I’m helping Virgil Abloh, Founder/CEO of Off-White, create exactly that kind of brand. His goals are clear, but also wide ranging: "I want to make virtual clothes to paint pictures physical clothes cannot, and let buyers access a new dimension of their personal style - no matter who they are, where they live, and the virtual worlds they love."

Below please find a resource center for brands in their earliest phases. This resource was born as I was working to summarize answers to all my most frequently asked questions. The goal of this resource is to uplift more than a few. I will continue to open doors for those that come from the fringe and help them be awarded opportunities usually left... See more

I almost don’t even want to design and operate from scratch. I’m into the idea of editing. And I think that’s valuable now, because the cycles have gotten shorter. For me, the ideas of Mies van der Rohe and Bauhaus are things that completely translate to modernism in clothing—the idea that you could design a building that’s so resolved in its princ... See more

Abloh’s approach was often to make a small “3% “change to the original form. He wasn’t changing something by 3% just to change it by 3%, though. He was adding his personal 3% touch (in a world of generative AI, I really want to emphasize the personal touch aspecthere).

My favourite example of Abloh's approach was a collaboration with Nike on “The T... See more