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When you combine these three steps together, you suddenly get a very easy (and replicable) equation for consistently writing high-quality, high-performing content. For example: Curated List x Mistakes x 7 Industry Experts (Credibility #2) = the outline of an article titled, “7 Founders…
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Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
I would try to limit my “lead generation” (broadcasting) activities to about 10 percent, leaving 25 to 40 percent for courting specific prospects.
David H. Maister • Managing The Professional Service Firm
Words That Work, written by Republican political strategist Frank Luntz.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
For more on the Pareto principle, you should read Richard Koch’s book The 80/20 Principle: The Secret to Achieving More with Less (Doubleday, 1998).
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Constant Marketing Machine 101 : Generate A Small Second Income with this Down and Dirty Marketing System for the Broke College Student
amazon.com
James Clear, the author of “Atomic Habits,” one of the best-selling self-help books of the past few years, is a perfect example. On his website he has a $299 video course called “The Habits Academy,” which is him, sitting in front of his bookshelf, essentially walking listeners through the same information that’s already in his book—just in video f
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Systematise The Cash