Sublime
An inspiration engine for ideas
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance
... See more
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding
amazon.com
The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads
amazon.com