Sublime
An inspiration engine for ideas

Masa wanted in on the mobile phone business
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
tolerance for thin margins
Jason Kilar • Jason Kilar on Hulu and content
“The video scaffolding of the internet,” one employee called it.
Mark Bergen • Like, Comment, Subscribe
started while Jobs was running Pixar and NeXT.
Max Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
most people used YouTube as a utility, a well of information, or a harmless pastime. But YouTube contained far more than that. YouTube’s
Mark Bergen • Like, Comment, Subscribe
Each day the team had a simple edict: don’t let YouTube.com crash.