Sublime

Virgil Abloh: "Physical = digital"

Nike is down 30%+ YTD (wiping $60B+). A former Nike branding exec wrote a viral post and blames it on three decisions Nike made in 2020 under incoming CEO John Donahue. The plan prioritized the direct-to-consumer (DTC) business but backfired: ▫️ELIMINATE CATEGORI... See more

This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been predicate... See more

Customers say they want to be ethical consumers, buying vintage and upcycling on Depop. Reformation calls itself the most sustainable option other than being naked, while Eileen Fisher has pledged to use “sustainable materials” in 100 percent of its products. Yet what sustainability actually means in this context has become increasingly nebulous.&n... See more

Now, it’s Khaite’s turn. The Cate Holstein -designed label is now under the watch of Stripes, one of the few investment firms that regularly takes bets on fashion. Backstage at that show, I asked Holstein how the money has empowered her: I expected her to mention supply chain upgrades or more freedom with show budgets. (The Park Avenue Armory stagi... See more

SHEIN’s explosion is nothing short of remarkable: SHEIN has grown over 100% every year for eight straight years (!), and its latest private market valuation makes it worth more than Zara and H&M combined.