Sublime

In April, after the Fashion Trust U.S. awards, she estimated her debt to be about $90,000. Her creditors include factories that are starting to get mad, she said, but also people central to her team, like the designer Andrew Curwen, who is owed a few months’ worth of invoices.

Unlike its previous shoes, the company says Cyclon is 100% recyclable, made largely with a bio-polymer derived from castor beans. Also unlike its previous shoes, you won’t be able to buy Cyclon — you can only subscribe to them as a $30 monthly service.

- It's difficult to imagine today, but not so long ago plenty of guys would balk at the idea of wearing bulbous sneakers - That's not to say fashion's volte-face toward loudness should be an unequivocal cause for celebration (no one needs to see any more Amiri or Philipp Plein), but for a lot of guys, the "bad taste" movement has let them discover ... See more

His point is that Brud can create digital characters who are infinitely more scalable and globally appealing. A digital celebrity could theoretically produce unlimited content for unlimited languages and cultures: she could produce a dozen Instagram photos, release a feature-length film, and give six interviews—all in a single day.

Well, money. There was $370 in her account. “And I made a $400 sale two hours ago,” she said, meaning she had been in the red that morning.