Sublime
An inspiration engine for ideas
But as we move towards a world that is more creator direct, subscribers should have the opportunity to literally invest in their favorite creators and share upside in their success.
Jarrod Dicker • A Media Ownership Model: Why Subscribe When You Can Invest?
“I like to find people who are the best in the goddamn world at their job and then empower them and give them money.”
Jimmy Donaldson (Mr Beast) • MrBeast: 'I Obsess Every Second of Every Day Until I Have a Mental Breakdown' - With Hasan Minhaj
When a creator posted a video, TikTok showed it to a sample audience and then expanded to bigger targeted audiences if it did well—a form of a recursive publishing feedback loop. Creators with no followers could still reap rewards for videos that were funny and understandable by anyone. This was uniquely powerful for the medium of short-form video,... See more
Every • The Boneyard Principle: Why the Next Big Thing Will Emerge From a Failed Idea
MrBeast — whose real name is Jimmy Donaldson — is the most popular YouTuber on the planet, with a grip on younger people (and the internet in general) that can be hard for some adults to comprehend. He produces videos known for both their scale (“I recreated every set from ‘Squid Game’in real life, and whichever one of these 456 people survives the... See more
Chris Almeida • They’re Ignoring MrBeast’s Rules of YouTube, and Thriving
The King Copycats Of YouTube
m.youtube.comJames Bridle / New Ways of Seeing
jamesbridle.combringing together creators and audiences
Andrew Chen • What today’s social apps can learn from Web 2.0, the social network revolution from 15 years ago at andrewchen
Small creators want discovery. They’re grinding away for that extra viewer or reader and don’t have the luxury to think about monetization until they have an audience.