Sublime

As one of those women, Lois Carrier, told me, “Until a woman learns to value herself, she’s not going to be valued by an employer (or client).”

I’m Jane Smith, the founder and CEO of Wild Widgets. Industrial Magazine named us Top Widget Maker of the Midwest, which was a huge honor in our business. I’ve scaled back from six to two staff and am looking to build

“It may sound New Age, but high-powered women want work that allows them to realize their full selves.” That’s precisely what I heard from six-figure women. Their pursuit of greater profit triggered a personal evolution. Some even referred to it as a spiritual quest of recapturing (or discovering) their dreams, living fuller lives.

And that’s the stride—the life cycle of talent and return that I’ve been angling for my whole working life. I want the “privilege of a lifetime,” as Joseph Campbell called it, “of being myself.”

Stereotypes matter because even so-called positive stereotypes limit us by falsely altering behavior.