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Tribal affiliation turns off more brain cells than any other activity
Tim Ferriss • Legendary Investor Bill Gurley on Investing Rules, Finding Outliers, Insights from Jeff Bezos and Howard Marks, Must-Read Books, Creating True Competitive Advantages, Open-Source Strategies, Adapting Mental Models to New Realities, and More (#651) - The Blog of Author Tim Ferriss
Group collaboration is now the strong default, putting squads at the center of social, cultural, and economic life. To paraphrase K-HOLE: today people are born as individuals, and have to find their squad.
otherinter.net • Squad Wealth
In the race to the top of responsive innovation and experience-building, a few recent trends are resurfacing as powerful approaches to the intersection of brand, behavior and psychology. The concept of “tribal branding,” of understanding and activating our collective behaviors and unmet evolutionary needs, cuts through the clutter of motivations, t... See more
Jennifer Murtell • The Mythology of Totemic Brands
Tiered membership based on accomplishments or participation can bring together individuals from different communities into a single DAO or community. Imagine having some of the top contributors or voters from various DAOs all in one single DAO.
Mason Nystrom • Crypto Research, Data, and Tools
Wight identified when a brand’s TOM or spontaneous awareness experienced a statistically significant change between reporting waves. For these instances, he calculated the relative contribution of each buyer group to the difference in the brand’s awareness score, and then classified each change into one of three groups: 1Buyer dominant – buyers acc
... See moreJenni Romaniuk • Better Brand Health eBook
Early tribes of humans were probably similar to tribes of other apes—glued together mostly by family ties. Kinship is an obvious natural glue because animals are programmed to be interested in the immortality of those with genes most similar to them—so humans are more likely to cede individual self-interest to a group when that group is family. Tha... See more
Tim Urban • A Story of Stories
A successful tribe is not one that never fails at coordinating. It’s one that is antifragile—one that has a set of proven-to-be-robust mechanisms to handle failures.