Sublime
An inspiration engine for ideas
The status of online community will maintain the movement, but just as Bored Ape Yacht Club meetups have solidified digital communities by fostering IRL interaction, the new wealth gained by this class of beneficiaries will soon enough impact luxury goods markets. The Visa acquisition of Cryptopunk 7610 made international news. The Hundreds’ Bored ... See more
Web Smith • The Newly Rich
Communities like Friends with Benefits allow owners to access exclusive social communities and cultural events. A core premise here is ownership satisfying a need for social belonging and community.
Variant Fund • Tokens Are Products – Variant
A successful tribe is not one that never fails at coordinating. It’s one that is antifragile—one that has a set of proven-to-be-robust mechanisms to handle failures.
Konrad Seifert • The role of tribes in achieving lasting impact and how to create them - LessWrong
In primate social life, human and nonhuman alike, groups give power to those who advance the greater good. This basic power dynamic ensures that groups are led by individuals who will not be their undoing but will instead act with enthusiasm, kindness, focus, calm, and openness, thereby benefiting the groups.
Dacher Keltner • The Power Paradox: How We Gain and Lose Influence
Many people have long wondered why the Grateful Dead succeeded in creating a world of Deadheads. It turns out that’s because the people who allocated tickets understood familiar strangers. If you bought a ticket for a Grateful Dead show in Miami, they kept a record of who you were seated near. Then, if you bought a ticket for the Nashville show, th... See more
danah boyd • Knitting a Healthy Social Fabric.
In the race to the top of responsive innovation and experience-building, a few recent trends are resurfacing as powerful approaches to the intersection of brand, behavior and psychology. The concept of “tribal branding,” of understanding and activating our collective behaviors and unmet evolutionary needs, cuts through the clutter of motivations, t... See more
Jennifer Murtell • The Mythology of Totemic Brands
Rewards of the tribe is the search for social rewards fueled by connectedness with other people.
Nir Eyal • Hooked: How to Build Habit-Forming Products
