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Tribe Capital
tribecap.co
By tribes, we refer to what is essentially a tight-knit support community. Members of a tribe have shared goals, values and interests. But that doesn’t yet capture all of why we are interested in tribes over other types of communities. Beyond the shared interests (which is something we also find in firms, unions or clubs, for example), a tribe is c... See more
Konrad Seifert • The role of tribes in achieving lasting impact and how to create them - LessWrong
Everyone belongs to a tribe and underestimates how influential that tribe is on their thinking. There is little correlation between climate change denial and scientific literacy. But there is a strong correlation between climate change denial and political affiliation. That’s an extreme example, but everyone has views persuaded by identity over pur... See more
Collaborative Fund • Ideas That Changed My Life
The Internet empowered consumers to find their tribes. They choose which content to interact with, they tailor their media based on their real friends, aspirational friends, values, aesthetics, etc., they share their opinions on global platforms and they seek out the products, people and brands that align with their view of themselves.
Julie Thibault • The Internet empowered us to find our tribes. Retail isn’t keeping up.
10 New Realities:
Power has shifted from companies to customers.
People are not focused on the product but on meaning.
Customers buy products to build their identities.
They hate being sold, but they love to buy.
They buy in tribes to feel safe and successful.
The battle is no longer between companies but tribes.
The company with the strongest tribe wins.
Customers today don’t like to be sold—they like to buy, and they tend to buy in tribes. Better advice for companies is to focus their communications not on a USP but on a UBT—a Unique Buying Tribe—that has a natural affinity for the company’s products or services.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
Tribes are living organisms. Even if nobody joins or leaves, members of the group change and the world around the group changes. Your rules, norms and goals will evolve.
Konrad Seifert • The role of tribes in achieving lasting impact and how to create them - LessWrong
After we identified these things, we tried to figure out who are the tribe owners of these women.