Sublime

Changes in retail are often a result of larger societal changes. Fashion insiders also have a responsibility to mitigate a growing problem. But until those larger changes occur, circular fashion (and sustainability as a whole) is just window dressing. As organic fabrics begin to adopt many of the technical capabilities of their new-aged counterpart... See more

Since the start of the year (2022), fast fashion giants H&M and Zara have launched about 11,000 new styles combined.Over the same time, ultra-fast fashion brand Shein has released a staggering 314,877 styles. 

Luxury is no longer about simply reviving heritage codes of the past, but rather it’s a dream space. Status is therefore found in radical solutions and ground-breaking projects.

This aesthetic is functional maximalism, and is the outcome of the post-gorpcore, post-genre fashion, changed urban lifestyles, our mass embrace of nature, TikTok creative influences, and a pushback to the omnipresent minimalism. Functional maximalism is fashion’s expansion of its own aesthetic vocabulary, with tokens from sports, outdoors, gender ... See more

An invigorating mass of small and independent brands, which aren’t constrained by public ownership, are rejecting corporate operations in favour of slower, localised, and intentional fashion production. They’re reconfiguring what is meant by the word “success” as they go. There’s so much creative potential when the pressure to exponentially expand ... See more

Sustainable commerce will be one of the major trends of the coming decades, powering megatrends like overstock and secondhand.