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"Fashion is no longer part of the avant garde." Watch trend forecaster Li Edelkoort's inspiring talk from #BoFVOICES now online. [Link in bio] #fashion #style #trendforecasting
bofinstagram.comFashion is the favo
rite entertainment category for US Gen-Zers to spend money on, outranking other categories like dining, video games and consoles, and music.
Business of Fashion • Gen-Z and Fashion in the Age of Realism | BoF Insights
“We should not forget that maybe not everybody only wants a camel cashmere turtleneck,” Olivier Rousteing remarked. Beyond the cyclical nature of fashion, Rousteing’s observation captured a mash-up of trends that has been solidifying into a durable aesthetic.
The age of functional maximalism
Using these three drivers, you can look at the spread of helmets in the NHL, or electric cars in California or Nike sneakers everywhere. We can see it in the decline in smoking in some communities, or the rise of a popular style of music as well.
Seth Godin • Arguments and outcomes
Thanks to the Internet, products across categories are now more susceptible to trends than to individual preferences. It’s easy to blame algorithms for the sameness of our taste choices, but the real culprit is us. Humans use social signals to quickly orient themselves in the world.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
There’s a reason, for instance, that TikTok has declared not just a handful of but twenty-something aesthetics to be the next big thing in 2022: It’s because TikTok’s bread and butter is creating microtrends that flare up fast and die out faster. Whether or not they actually last (or exist in any meaningful way at all) is besides the point; as Kels... See more
Rebecca Jennings • Fashion is just TikTok now
