Sublime
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fashion
Yelyzaveta Hordii • 4 cards
China Trends
sari and • 64 cards
The "nicheification" of culture isn't new
Subcultures have always existed, but demand is shifting towards micro-niches & micro-influencers
@andjelicaaa breaks down the why into 4 demand models:
1. Bandwagon Model
2. Snob Model
3. Veblen Model
4. Corteiz Model
Let's dig in...
-Fashion will test on demand delivery with a focus on high-touch experiences
Melina Flabiano • Everything, Now!
trends
Jaime • 1 card
Brand Movements Across the last few years, rising numbers of brands from diverse industries have innovated around a trend we call BRAND MOVEMENTS, by launching campaigns and taking action to create positive change in the world: social, environmental, and more.
David Mattin • Trend-Driven Innovation
There are four trends accelerating the demand for curation.
Alexandra Sukin • Roadmap: Curating the internet
Then there are new shopping and buying models entirely, such as Stitch Fix’s human-and-algorithm-personalized recommendations, and Rent The Runway’s subscription rental concept, to compete with.