Sublime
An inspiration engine for ideas
ModernRetail • To engineer virality, brands are making their own mystery boxes
The Distance Model of Status and Brands: Columbia Professor Silvia Bellezza came and spoke to us at Exposure.. It's the idea that old status signifiers used to go upmarket (more money, more access, more time) but when all of that has become democratized, our new model of status is about gaining distance from the mainstream. It so eloquently explain
... See moreThis problem of overabundance is why I wrote my piece last year. As consumption of digital media increas... See more
Gaby Goldberg • Curators All the Way Down
It's still possible to have a target customer in a Post-Demographic world. But instead of the old demographic segments, target narrower, self-created tribes of taste and interest.
David Mattin • Trend-Driven Innovation
simple: consumers aren't respecting demographic boundaries anymore, so neither should you.
David Mattin • Trend-Driven Innovation
In today's societies of material abundance, customers are increasingly prioritizing self-improvement and personal expression.
David Mattin • Trend-Driven Innovation
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Rohit Bhargava • Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)
Trend curators don’t seek needles, they gather the hay and then create the needle to put into the middle of it.