Sublime

People no longer want the new “It” item, they want to have their own individual style and show their uniqueness

what do we call this trend? https://t.co/LkloGMCB6a

In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soeur have been sharing city travel guides, Ghia has been sharing Spotify playlists, and tastemakers like Olympia Gayot and Alex Eagle are joining entirely new social platforms purpose-built for discover... See more