Sublime

From S. Lovell, “Dieter Rams: As Little Design as Possible”, 2010 Apr

Forward by Jony Ive

When I was a young boy growing up in London, my parents bought a wonderful juicer. It was Braun MPZ 2 Citromatic. I knew nothing about Dieter Rams or his ten principles of good design. But to a little boy uninterested in juicing, I remember the Citromatic he and