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Janelia Farm,

Jon Gertner • The Idea Factory: Bell Labs and the Great Age of American Innovation

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Otis Chandler

@otis

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Stephanie Kim

@stephanie.kim

Shortsightedness

Michael E. McGrath • Product Strategy for High Technology Companies

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Lori Berenberg

@lori

Share recognition stories. Newsletters

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

External urgency

Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics

By the end of the decade, Masa had developed a reputation for audacious bets.

Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork

Jimmy Lee,

Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork