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First Toyota chose to tell a story. Then the engineers built that story into the car.

Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

More generally, he was always trying to ensure the products were as intuitive and straightforward as possible, and he was willing to invest his own time, effort, and influence to see that they were. Through looking at demos, asking for specific changes, then reviewing the changed work again later on and giving a final approval before we could ship,

Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)

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Dieter Rams, the celebrated head of design at Braun in its late twentieth-century heyday, once said that ‘To be a designer, you have to be half-psychologist.’ Though he also claimed that his job became a little easier once he realized he could win over the engineering team by buying ‘a bottle of good cognac to share with them’.

Alice Rawsthorn • Hello World: Where Design Meets Life

First is the observation I’ve made throughout: that people are building companies based on ideas from the 1950s and 1960s.

This is a very real thing. Earlier this week, I met with Tyler Hayes at Atom Limbs to see the robotic prosthetic he and his team are building. After he slipped the cuff on my arm and as we were waiting for the system to boot up... See more

Packy McCormick • What Do You Do With an Idea?

Diller's IAC acquired, grew, and spun off multiple subsidiaries in the past two decades, including Match Group, Expedia, and Vimeo. Many are known for creating influential executives, many of whom become industry leaders. A number of these leaders include Michael Eisner (Disney), Dara Khosrowshahi (Uber), Dawn Steel (Columbia Pictures), Jeffrey Kat... See more

Cedric Chin • Exec Development is a Different Game

Pierce later remarked that one thing about Kelly impressed him above all else: It had to do with how his former boss would advise members of Bell Labs’ technical staff when they were asked to work on something new. Whether it was a radar technology for the military or solid-state research for the phone company, Kelly did not want to begin a project

Jon Gertner • The Idea Factory: Bell Labs and the Great Age of American Innovation

The Bill Gurley Chronicles: Part I

Macro Ops macroops.substack.com

Dieter Rams.