Sublime

In our view, the key to understanding how societies evolve is to understand factors that determine the costs and rewards of employing violence. Every human society, from the hunting band to the empire, has been informed by the interactions of megapolitical factors that set the prevailing version of the “laws of nature.”

In 1968, the year Intel opened shop, a psychology professor at the University of Maryland cast a theory that surely influenced Andy Grove. First, said Edwin Locke, “hard goals” drive performance more effectively than easy goals. Second, specific hard goals “produce a higher level of output” than vaguely worded ones. In the intervening half century,

Truly virtuous people who are genuinely trying to save lives, rather than trying to reveal virtue, will constantly seek to save more lives with less effort, which means that less of their virtue will be revealed. It may be confusing, but it’s not contradictory.