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"I see our customers as partners in a big project, not as crops to be harvested. You can’t have a sustainable long-term relationship when you treat your customers as crops.”
-Tobi Lutke
Tobi Lütke - Building Islands of Innovation - [Invest Like the Best, EP.393] — Invest Like the Best with Patrick O'Shaughnessy
overcast.fmTobi Lutke (@tobi) is the CEO of Shopify
He's one of my favorite CLEAR thinkers
I spent some time in lockdown going through his interviews
Here are 6 mental models I got from it
THREAD...
@george__macktwitter.com“Companies exist at room temperature. It’s a founder’s job to inject heat.”
–Tobi Lütke
We want to make it so that for $29, for our basic plan, you get most of the things that Amazon built for itself, right off the bat.
theobservereffect.org • The Observer Effect – Tobi Lütke
Shopify, the Canadian-based company valued at tens of billions of dollars that helps businesses build online stores, started the same way. Its founders—Tobias Lütke, Daniel Weinand, and Scott Lake—wanted to start an e-commerce company for snowboarding equipment. That platform, called Snowdevil, worked well enough for gear that they eventually pivot
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