Sublime
An inspiration engine for ideas
we as leaders can talk about our mistakes and our part in them, then we make it safe for others.
Ed Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
In this book, you'll hear the founders' stories in their own words. Here, I want to share some of the patterns I noticed. When you're interviewing a series of famous startup founders, you can't help trying to see if there is some special quality they all have in common that made them succeed. What surprised me most was how unsure the founders seeme
... See moreJessica Livingston • Founders at Work: Stories of Startups' Early Days
Generalizing from film production, a producer can engage in the parallel creative process of bringing an idea into the market.
Amy Whitaker • Art Thinking: How to Carve Out Creative Space in a World of Schedules, Budgets, and Bosses


When experimentation is seen as necessary and productive, not as a frustrating waste of time, people will enjoy their work—even when it is confounding them.
Ed Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
If you are creating a start-up, or otherwise building an institution from scratch, and hiring a whole team, various markers of talent—including intelligence and cooperativeness—will matter much more. Hiring a whole batch of very smart people has the potential to create strongly positive, dynamic, nonlinear benefits.
Daniel Gross • Talent: How to Identify Energizers, Creatives, and Winners Around the World
INDRA NOOYI Former Chairman and CEO, PepsiCo
David M. Rubenstein • How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers
In our creativity course at Stanford we use a massing principle. Because creativity is idiosyncratic, we assume that any particular approach or exercise will work for only a minority of people. So we offer all kinds of approaches in the hope that something will work for each individual.