Sublime

Warren Bennis Santa Monica, California November 1996

INDRA NOOYI Former Chairman and CEO, PepsiCo

Experimental innovators like Rock, Brin and Page, Bezos, and Beethoven don’t analyze new ideas too much too soon, try to hit narrow targets on unknown horizons, or put their hopes into one big bet. Instead of trying to develop elaborate plans to predict the success of their endeavors, they do things to discover what they should do. They have all at

The keys belong to whoever is inspired, and no specific age, sex, gender, or cultural background has a monopoly on inspiration. When you’re creative, you render competition obsolete, because there is only one you, and no one can do things exactly the way you do. Never worry about the competition. When you’re creative, you can, in fact, cheer others

The leaders of Great Groups love talent and know where to find it.

To make success a reality, we must shift our mindsets away from filling jobs and adopt a vision long prevalent in the entertainment industry: talent management.

You basically become an idea generation and validation engine, and you only build stuff that really works. It’s easy to trash out week ideas if you have dozens to choose from. And while you do this, you keep your team together, even grow as some ideas will become successful. And by doing so you are building up your own critical mass of startup-buil

with ideas and then turn them into reality. I wanted to get close to them, to understand how they work, and at the same time couple the creative process with the business process.