Sublime
An inspiration engine for ideas
The Personalization Wave, a Surge of Wildly Human-Intensive Non-Scalable Experiences, & Ideas of the Month
Scott Belskyimplications.com
As a marketing executive, I view business as one of the greatest adventures of the human enterprise—if not the greatest. But I am not just a businessman: I am also an unapologetic romantic.
Tim Leberecht • The Business Romantic
But over my two decades of experience, I have found that slowly curating and cultivating a smaller, highly engaged audience who are invested in their journey leads to greater satisfaction (and long-term profitability).
André Chaperon
poet and business consultant,
Tim Leberecht • The Business Romantic
Yancey Strickler argues that the way we see our self influences what we perceive as valuable - a concept he further expands through Metalabel and his idea of post-individualism.
Yancey Strickler • This Could Be Our Future by Yancey Strickler: 9780525560845 | PenguinRandomHouse.com: Books
Being intentionally tiny enables us to develop products and services specifically tailored to audiences with diverse needs, providing a level of attention and care (and fun) that larger companies cannot offer or compete with.
André Chaperon • Part II: “Open World” Marketing
The invisible and the small is rapidly spreading as a desirable, status-signaling social experience beyond Tyler Brûlé’s world, Japanese bars, and menswear forums.
Ana Andjelic • How Micro-Communities Transform Aspiration
ideas and taste will (finally) be as (if not more) important and differentiating than skill.
Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future
