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Now, I understand that today Apple is doing just fine by selling expensive phones to affluent people. But just imagine what would happen at the next Apple keynote if Tim Cook announced a simple monthly Apple subscription plan that covered everything: network provider charges, automatic hardware upgrades, and add-on options for extra devices, music
... See moreTien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
amazon.com

Calm: The Sleeping Giant - [Business Breakdowns, EP. 08]
podcasts.apple.com"Twilio’s unique approach distributes communication infrastructure through APIs, aligning revenue models with customer incentives. Despite lower gross margins, this strategy fosters a strong moat."
Business Breakdowns • Calm: The Sleeping Giant - [Business Breakdowns, EP. 08]
Interview with Kajabi’s CPO: The secret giant in the passion economy that has bootstrapped to $1B GMV run rate
Li Jinli.substack.com
In the old world, you could grow by doing three things: sell more units, increase the price of those units, or decrease the cost required to make those units. In today’s world, you have three new imperatives: acquire more customers, increase the value of those customers, and hold on to those customers longer.
Tien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
