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Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
amazon.com
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
amazon.com
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
amazon.com
Given the nature of subscription’s recurring revenue business model, it’s no surprise that the fastest-growing companies are the ones that are most successful at growing revenues from existing customers. Upselling is critical not only to increasing revenue, but also to customer retention, because the more value your customers get from your services
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