Sublime

“I’m no genius, but I’m smart in spots, and I stay around those spots.” —Thomas Watson, Sr., Founder of IBM

But McLuhan would say, try not to only think about the fact that we make the tools. Think about how much the tools make us as well.

home than elsewhere, increasing efficiency of communication and of controlling human behavior can, instead of liberating us into the air like birds, fix us to the ground like toadstools. All information will come in by super-realistic television and other electronic devices as yet in the planning stage or barely imagined. In one way this will enabl

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Marshall McLuhan wrote that every new technology was an extension of the human body but also an amputation of the same function from the body itself, and computers’ ability to furnish us with a second brain implies that our first brains have correspondingly atrophied.