Sublime

Trump violated conservative orthodoxy on numerous issues, including taxes and entitlements. “I want to save the middle class,” he said. “The hedge-fund guys didn’t build this country. These are guys that shift paper around and they get lucky.” But Trump’s main heresies were on trade, immigration, and war. He was the first American politician to suc

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The narrative of Free America remained as inflexible as any ideology: tax cuts and deregulation = freedom and prosperity. Decade after decade you encountered its mantra, like the rituals of a cargo cult, on the website of the Cato Institute, the editorial page of The Wall Street Journal, broadcasts of The Rush Limbaugh Show, and the platform of the

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Before other auto promoters, Charles Hayes saw that industry leaders had to reshape the traffic safety debate. As president of the Chicago Motor Club, Hayes warned his friends that bad publicity over traffic casualties could soon lead to “legislation that will hedge the operation of automobiles with almost unbearable restrictions.” The solution was... See more

A common feature of all four horsemen of the textopia, from the publisher point of view, is that they trade quantity for quality. You want a more controlled, better gated, more intimate, and more financial relationship, with smaller audiences.

In a crowded software market, hardware can be your moat. The most successful of these companies is Peloton. If you buy a bike (or presumably a Tread), to just get your hardware to turn on, you have to pay Peloton $39 a month for a subscription. And while your parents’ generation ended up using exercise equipment mainly as a clothes horse, these new... See more

Porsche succeeded by designing the product around the price. This is what smart companies do

Linear’s founders want to do more than support better software creation. They want to bring back a sense of dignity to software creation, a job that today, Saarinen observes, can feel disconnected from a larger purpose. They want software engineers to feel satisfaction with and control over their work, something overreliance on project managers ha

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Great as have been the engineering advances since 1920, we have today basically the same kind of machine that was created in the first twenty years of the industry. We still deal with a vehicle moved by a gasoline engine. The heart of the engine is still a piston in a cylinder, moved by the burning of a mixture of gasoline and air, which is fired a

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