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Research reveals2 that almost 90 percent of what you hear on social media comes from fewer than 30 percent of the most vocal social media users. And they’re fundamentally different from the quieter folks who make up the vast majority of your online audience (and potentially your most important Alpha Audience members). Don’t mistake quiet for irrele
... See moreMark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
liars use more words than truth tellers and use far more third-person pronouns. They start talking about him, her, it, one, they, and their rather than I, in order to put some distance between themselves and the lie. And they discovered that liars tend to speak in more complex sentences in an attempt to win over their suspicious counterparts. It’s
... See moreChris Voss • Never Split the Difference: Negotiating as if Your Life Depended on It
The Power of Persuasion by Robert Levine.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
André Chaperon
andrechaperon.com
What distinguishes Powertalk is that with every word uttered, the power equation between the two speakers shifts just a little. Sometimes both gain slightly, at the expense of some poor schmuck. Sometimes one yields ground to the other. Powertalk in other words, is a consequential language.
Venkatesh Rao • The Gervais Principle: The Complete Series, with a Bonus Essay on Office Space (Ribbonfarm Roughs Book 2)
As Winston Churchill said, “I long ago stopped listening to what people said. Instead, I look at what they do. Behavior is the only truth.”
Brian Tracy • Get Smart!: How to Think and Act Like the Most Successful and Highest-Paid People in Every Field
app called “meeting mediator” that shows who is dominating the conversation in a meeting.
Tim Leberecht • The Business Romantic
