Sublime
An inspiration engine for ideas
YouTube would likely never have become a staple of pop culture without the small, early team that cemented its coolness and nurtured its first viral hits. But at the same time, YouTube may not have become the behemoth it is today if it had kept relying on human curators.
Mark Bergen • Just a Few People Crowned Some of YouTube’s Earliest Hits
Death of the Follower & the Future of Creativity on the Web With Jack Conte | SXSW 2024 Keynote
SXSWyoutube.com
You don't wanna go viral. Trust me. I did it.
youtube.comYouTube is less surprising than its peers, especially TikTok. While the latter has an almost telepathic capacity for serving you a wide variety of content it thinks you’ll like, YouTube is instead a platform designed for long-term buy-in. Creators are less likely to go viral on a one-off video on YouTube than they are on TikTok, but they’re more li... See more
The YouTube New Wave — The Publish Press
The intimacy and immediacy of watching videos on a phone screen (how about 70% of YouTube viewers watch) helps creators connect with their audiences, opening opportunities for making money beyond just a cut of ad revenue. Sergey Vashketov films his two sons, Vlad and Niki, who make wildly popular videos for kids. The boys dress up in costumes, play... See more
Aaron Pressman • YouTube creator economy flourishes with $30 billion payments
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
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