Sublime
An inspiration engine for ideas
Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:
Lea Boreland • Adapting sports
As media disintermediates, players will form their own brands (ex., TB12) and produce their own content through social media and services like Twitch. This relationship could end up being symbiotic—player brands build league hype—or competitive.
Lea Boreland • Adapting sports
Stay in the Game
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a note from a believer:
Sari, I remember that as a kid, I always knew I was different, and wanted to show it. I’d tie my Converse shoelaces in the shape of a star, I’d zig when others zagged, I’d take pride in being Mexican in my mostly White North Carolina small town, and this all showed through in my work. I was Me. And somewhere along the way, th
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