Sublime
An inspiration engine for ideas
With most of our basic needs taken care of, businesses increasingly try to create needs, feeding the illusion that more stuff we don’t really need—more possessions, the latest fashion, a more youthful body—will make us happy and whole.
Frédéric Laloux • Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness
The psychology of the internet looks nothing like the Super Bowl. The internet is hyper-fragmented. It’s an isolated, personalized, asynchronous, choose-your-own-adventure experience. Brands, which used to be mass-produced, are now micro-targeted. The internet has unlimited shelf space, so monopolizing brick and mortar shelves is no longer a defens... See more
David Perell • What the Hell Is Going On?
When we look back over the past 100 years, traditional commerce (and the culture it indirectly endorsed) was primarily curated by a single person’s point-of-view. Even when commerce moved online, to places like Amazon or Farfetch, retailers still controlled the types of things consumers purchased. Online commerce didn’t innovate a new shopping expe... See more
Gaby Goldberg • Curators All the Way Down
Established brands and products will see an uptick in customer loyalty/retention. Their job becomes less about convincing the customer to stick with them and more about ensuring that if the customer comes asking for Billy’s Fizzpop, Billy’s Fizzpop is on the shelf — lest the out-of-stock replacement algorithm suggests Doctor Jimbo’s Diet Swish inst... See more
Natasha Mascarenhas • 4 views on the future of retail and the shopping experience
Technology will allow for micropayments and microtransactions based on consumption, instead of playing flat rates to the service providers.