Sublime

it was possible to turn anti-consumerist sentiment into more consumerism.

The producer-driven economy is giving way to a new, customer-centered world in which companies will prosper by developing relationships with customers — by listening to them, adapting, and responding to their wants and needs.

The Consumer Story has come to feel inevitable, unbreakable. But it is not the true story of humanity; it is simply the story of self and society that most of us – almost all of us – have been brought up within.

The fall of the Subject Story and the rise of the Consumer are proof that change at the level of a deep story is possible. The Citizen Story can replace the Consumer, as the Consumer replaced the Subject.

Shopping is no longer fun though when every single product, down to water bottles and toothpaste, has some sort of status points attached to it . Instead of simply spending money on the stuff you like, you start thinking about what every purchase says about you

Purpose-driven firms are radically rethinking sourcing practices, product design, value chains, and so on, and that’s to be celebrated. But while they do these things for us, behind the counter, they’re all too often still thinking of and communicating to people as Consumers – and contributing massively to those 3,000 messages a day, to that underl

The new business model imperative is to grow and develop a dedicated subscriber base. In the retail sector, that translates to establishing a digital identity with your customer that encourages discovery and engagement, as well as the delight of a compelling physical retail experience. The new winners are using their physical stores as extensions o

As we move toward a demand-based economy, access, not ownership of products, will drive the success of businesses.