Sublime

Empowered by more dynamic cost structures, these brands focus on specific product categories, often control manufacturing from start to finish, create unbelievable customer experiences, and invite consumers to participate in shaping the business.

marketers had the opening to turn buying from conformity to competition. Previously, you had to have a new car and a white fridge because it was your duty. But now you needed the coolest sports car and the brightest clothes to express your individuality,

Today, in contrast, the number of customer options is dwarfed only by the amount of information available about each option. There has been a secular shift in power from the supplier to the customer. Highly competitive markets and abundant information have placed the customer at the center of the business universe. In this new environment, successf

Simply put, the world is moving from products to services. Subscriptions are exploding because billions of digital consumers are increasingly favoring access over ownership, but most companies are still built to sell products.

Collaborative Consumption is enabling people to realize the enormous benefits of access to products and services over ownership, and at the same time save money, space, and time;