Sublime

While the most recent chapter of consumer drove us from prioritizing possessions (purchasing physical goods) to emphasizing experiences (spending on events and travel), I believe that the next leg will lead us from emphasizing experiences to treasuring transformation (buying into a better version of ourselves).

We've also seen "the enterprization of the consumer." I'll discuss this trend further next week, but there's an increasing set of products that focus on acquiring consumers, and helping them in turn become entrepreneurs.

In the 2020s, consumers will embrace algorithmic forms of consumption that leverage personal data to automatically deliver exactly what they want: that means much reduced need to scroll, choose, or click. Millions are already happy to let Spotify take charge of their music experience. Now, expect that mindset to spread to products and services, too... See more

Consumers want a product that is tailored to their needs, saves them time and makes their lives easier. Unlike in the early days of the internet, consumers are now willing to pay for that privilege