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Most important factor in marketing today is “level of nerdiness”
Novices are turned off by terms they don’t understand, & nerds hate reviewing the basics
And the internet has created like 100 levels of nerdiness you can go down on any given topic, making calibration difficult
Tiago Fortex.com
André Chaperon
andrechaperon.com
Not Boring by Packy McCormick | Substack
notboring.co
I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more
Candace H. • Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff comes... See more