Sublime
An inspiration engine for ideas
The Business of Newsletters
Forest Linden • 1 card
The other major kind of advertising is brand advertising. The biggest brand advertisers sell the most generic products like cleaning supplies and processed food. They take commodity products and try to create brand loyalty through emotion-driven advertising. Hence the importance of running repetitive TV and internet ads.
Chris Dixon • Words With Web 3’s King: An Interview With Chris Dixon
Bill Bernbach’s letter of resignation from Grey in 1947, warning about the hidden costs of scale is the best thing I've read this year https://t.co/QNGwf1qF5h
ad examples
Jiun • 1 card
As expensive as these Super Bowl ads are, our results and theirs suggest they are so effective in upping demand that companies are actually dramatically underpaying for them.
Seth Stephens-Davidowitz • Everybody Lies: The New York Times Bestseller
means that Meta is only allowed to show ads that are entirely un-targeted, or perhaps only targeted by country. Such ads, as most readers will understand, would be almost entirely worthless. For reference, the EU is about 10% of Meta’s ad revenue (‘Europe’ is larger, but is broader than the EU.
Benedict Evans • Benedict's Newsletter: No. 537
it always astonishes me that the New York Times feels the need to store a document considerably larger than War and Peace on my phone. It also astonishes me this document only has one subject – how to target online ads to Dan Davies – and that nonetheless, the New York Times isn’t very good at that.