Sublime
An inspiration engine for ideas
I wrote this ad in like 2017 maybe. It made us so much $$$. I don't know how much we spent running it. But many millions. And I don't think anything out performed it. Seeing it still run and tons of other newsletters running basically the same ad. https://t.co/ya3CBokzRe
Sam Parrtwitter.comFrom David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p
First, some background. I ran search ads at Google for over a decade, and I could see the inexorable pressure to take up more and more space with ads. It’s one of those things where there's just so much money to be made that people come up with cleverer and cleverer theories to justify why it’s okay.
Dmitri Brereton (dkb) • Interview with Neeva
Adweek
adweek.com
Most businesses waste the lion’s share of all the money spent on advertising by, first, not using it to create and capture interested prospects and then by poor or insufficient follow-up.