Sublime

Business model shapes outcomes. In a subscription based model, you build tools people use and pay for. In an ad-based model, you build engagement hacks. As Tristan Harris put it: “we've moved away from having a tools-based technology environment to an addiction and manipulation based technology environment. That's what's changed.”

Ideas from George Mack:

1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.

2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..

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