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The Intersection of Fintech & the Creator Economy - Digital Native
Rex Woodburydigitalnative.substack.com


Business model shapes outcomes. In a subscription based model, you build tools people use and pay for. In an ad-based model, you build engagement hacks.
As Tristan Harris put it:
“we've moved away from having a tools-based technology environment to an addiction and manipulation based technology environment. That's what's changed.”
The Challenger Bank Marketing Playbook: Virality, Community, Education & Design
Jackie Vullinghsmedium.com
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
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