Sublime
An inspiration engine for ideas
The discipline of taking notes can evolve into taking notice —which is a much higher level activity.
Ted Gioia • How I Take Notes
I firmly believe that music is an early indicator of social change.
Ted Gioia • Notes Toward a New Romanticism
Until recently, the entertainment industry has been on a growth tear—so much so, that anything artsy or indie or alternative got squeezed as collateral damage.
Ted Gioia • The State of the Culture, 2024
By the way, this book could perhaps be described as the result of my own personal quest. For many years now, I have built my research and writing on a very simple statement of purpose—which I repeat, almost as a mantra, on every possible occasion, in print or public lectures: Music is a source of enchantment and a catalyst in human life , and my vo... See more
Ted Gioia • Music to Raise the Dead: The Secret Origins of Musicology
The good news is that audiences want something smarter and more in-depth.
Ted Gioia • Has the Internet Reached Peak Clickability?
we have moved from a culture dominated by entertainment, to one that is dominated by digitally mediated distraction, which in turn generates a culture of addiction, or, as Gioia memorably puts it, Dopamine Culture.
L. M. Sacasas • Desire, Dopamine, and the Internet

This propensity is hardwired into our bodies, perhaps into our souls, but do we even know where to start in assessing its aesthetic dimensions?
Ted Gioia • How to Listen to Jazz
Music may be the most beautiful experiment conducted in the laboratory of time.