Sublime

Like clothes or memes or slang, we try ideas on for a while—put them in shareable graphics, temporarily link them in bio, express them via viral tweet or op-ed, maybe print them on a T-shirt—before putting them aside for something more relevant.

After all, not to be corny, haven’t we all become selective autobiographers in the digital age as we curate our lives for our own audiences of any size—cutting away from the raw fabric of our lived experience to reveal the shape of the story we most want to tell, whether it’s on our own feeds or the world’s stage?

We wanted to explore what it would look like if we created a social-media platform that moves against hierarchy and making people into brands. What care and safety mean when creating online connections that feel more tender and meaningful and not so transactional and extractive. And we’re thinking about citation, ensuring that creators and people o... See more