Sublime

Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral.

Taste is easily defined as the ability to discriminate between the valuable and the expandable. It’s another word for Good Judgment. When you decide whether to eat sushi or calamari for dinner, you're in fact erecting a hierarchy of value, and passing judgment according to said hierarchy. If you choose sushi, that is because you've deemed it best f... See more

Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.

There’s an even b... See more

Taste is about preference. When someone has "good taste" they have well-refined preferences. Taste sounds like a snotty term that a sommelier uses, but we all have tastes, even if we're not talking about taste in full-bodied reds from Northern Italy. We have taste in music, taste in design, and taste in literature (even if your literature is banger... See more

Taste is about discovery, having interest in things, and making a lot of mistakes. It’s about trying to find the authentic set of choices that both reflect your own background, but also the choices and discoveries that you have made consciously and deliberately. It's always changing and it's also always in reflection of what everyone else is doing ... See more

Taste can be assessed by quality and valence.

When we recognize true taste, we are recognizing that alchemic combination of skill and soul.