Sublime

In a certain sense, any company with employees engaged in audience building could shift a traditional brand into a platform. For example, Alexis Gay was hired in a Partnerships role at Patreon in 2018, with Twitter followers numbering in the hundreds. According to Linkedin, she recently left the company with ~82,000 followers after her TikTok taked... See more

These features create new monetization paths for businesses and creators through selling products, providing another way to participate in the Passion Economy. Because brand sponsorships were mainly accessible to creators with large followings, the addition of e-commerce functionality should lower the barrier to earning income from the platform.

A decentralized social networking protocol could change this dynamic by ensuring open access to the network. Companies can still make money by offering services, as Gmail does with email and Github does with Git. But decentralizing access ensures that they can’t be monopolistic and ignore users. It creates a market-based approach where the best ide... See more

By banding together, creators have the chance to change this, forming effective, high-signal syndicates. In doing so, they solve a critical issue for startups: distribution. By aggregating audiences, they can serve new companies to a large pool of consumers and businesses.