Sublime

Although the middle of the screen is important for central vision, don’t ignore what is in the viewers’ peripheral vision. Make sure the information in the periphery communicates clearly the purpose of the page and the site.

A/B testing can be a trial-and-error process. The missing puzzle piece is to understand the hidden mental processes in the mind that are driving the mouse clicks. This is what neuro design aims to provide.

People will only focus on a task for a limited time. Assume that their minds are wandering often.

People habituate to monotonous stimuli, so learning design needs to not fall into a repetitive drone.

Drive, by Daniel Pink, and Punished by Rewards, by Alfie Kohn.

If you want to be sure that people notice a change in their visual fields, add additional visual cues (such as blinking) or auditory cues (such as a beep).

Michael Allen’s Guide to e-Learning

You might be able to persuade people to see things in a certain way, depending on how they are presented.