Sublime
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To understand this race to the top—and to prosper inside it—it pays to appreciate the forces driving customer expectations of quality: Transparency Triumph and the survival of the best. Creative Destruction and the many benefits it brings people. Easy Experimentation and a tendency toward greater access to—and trust of—the new.
David Mattin • Trend-Driven Innovation

Business Strategy & Value Prop
David Shippee • 1 card
Let what you know—your known knowns—guide you but not blind you. Every case is new, so remain flexible and adaptable. Remember the Griffin bank crisis: no hostage-taker had killed a hostage on deadline, until he did. Black Swans are leverage multipliers. Remember the three types of leverage: positive (the ability to give someone what they want); ne
... See moreChris Voss • Never Split the Difference: Negotiating as if Your Life Depended on It
Most of the real money isn’t in the royalties or the sales. For authors, the real money comes from speaking, teaching, or consulting.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Family Wealth: Keeping It in the Family--How Family Members and Their Advisers Preserve Human, Intellectual, and Financial Assets for Generations (Bloomberg Book 34)
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Michael Lewis • Going Infinite: The Rise and Fall of a New Tycoon
Scaling Up Compensation: 5 Design Principles for Turning Your Largest Expense into a Strategic Advantage
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